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Gamification consists essentially of taking something that already exists, including a company, a website or Online Betting a community, and integrating game mechanisms to achieve a higher level of commitment and a higher percentage of redistribution. The process uses data-based techniques that have been used for decades by game designers to reach their users, and then applies these motivational processes to other management systems in order to bring added value. Gamification is not about creating something new.

Rather, it serves to make an existing model more profitable and to increase user engagement and loyalty. This leads to better sales, higher return on investment, higher customer satisfaction and more. This method has existed for a long time, as several companies have been using it for some time, Online Betting and successfully.